John Atkinson

Associate Catalyst

John is an associate creative-catalyst in nowhere, with a particular interest for business in China. He has twenty-five years experience of working with leadership teams, organisations and places to create strategic breakthrough. His particular interest is the dynamic relationship between culture and strategy; how the way we do things determines what we can do.

He has previously been a British Army Officer, a Director at KPMG, and Managing Director of a national leadership centre alongside many years as a highly sought after independent consultant. This has meant working with global businesses, national government and cities on major ‘whole system’ change. His belief is that meaningful work takes place when people lead meaningful lives. For him, this has meant a balance of stimulating work, off-the-beaten-track travel with his family, and high-level competitive sport.